As a senior manager in Adobe Consulting, Michael Halbrook leads and manages the business consulting practice related to data strategy and audience insights. His business consulting team provides measurement strategy and analysis, data science, organizational readiness & governance guidance, and overarching digital marketing expertise to Adobe Marketing Cloud customers. Recently, he also co-led a team focused on solution architecture for the Adobe Marketing Cloud, scoping and structuring high value engagements to ensure our customers enjoy long-term success with Adobe solutions and Adobe Consulting.
Through the years, Michael have led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and co-led the Adobe Retail Consulting practice in the Americas.
In 2015, Michael released his first eBook, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 9 customers at 7 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition twice.
He was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis’s largest media production facility, he spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.